The Hon. Trish Worth, John Bertrand AM, The Hon. Nicola Roxon MP, Professor Ian Hickie
Parliament House Launch of the Kids and Alcohol Don’t Mix Campaign
A very successful breakfast launch of the Kids and Alcohol Don’t Mix Campaign was held in Canberra in November 2009. The launch was well attended by MPs and Senators from both sides of politics, local sporting identities such as Robert de Castella, GPs, pharmacists, the education sector, parents, peak bodies, experts and NGOs such as the Australian National Council on Drugs, Alcohol Education Rehabilitation Foundation, the Alcohol and Other Drugs Council of Australia, Step Back Think, the National Heart Foundation and officers from the Departments of the Prime Minister and Cabinet, Health and Ageing and Family, Housing, Community Services and Indigenous Affairs.
The launch featured Professor Ian Hickie of the Brain and Mind Research Institute, Health Minister Nicola Roxon and America’s Cup winner John Bertrand as guest speakers. Professor Ian Hickie’s address on the science around the impact of alcohol on the development of the teenage brain was a particular highlight, demonstrating Drinkwise’s evidence base for its campaign. John Bertrand’s attendance and address was well received and illustrated the influential partnerships and connections that Drinkwise has established. Mr Bertrand called on Australians to be positive role models to help delay Australian pre-teens’ and teenagers’ introduction to alcohol.
The Minister for Health and Ageing was complimentary of the Drinkwise Campaign, particularly the research that informed it and the parent tools developed that support it. She commended the alcohol industry and encouraged further promotion of the message to the community. Minister Roxon put out a press release on the day, drawing attention to the Drinkwise launch where she said:
This campaign is a good example of how as a community we need to work together to change the risky drinking culture that is influencing our young people. There is more industry can do, including taking voluntary action in regard to marketing, product composition and sale of products to combat binge drinking and underage drinking. I congratulate all those involved in the ‘Kids and Alcohol Don’t Mix’ campaign on their efforts and look forward to continuing to work to change the culture of binge drinking in Australian society.
The KIDS AND ALCOHOL DON’T MIX campaign and its key messages have continued to enjoy widespread national coverage in major newspapers and on prime time television and radio.
John Bertrand AM, The Hon. Trish Worth, Robert de Castella MBE, Professor Ian Hickie