A survey released today shows Australians are making the switch to a healthier and safer attitude towards drinking. The ‘Kids and Alcohol Don’t Mix’ campaign is resonating with parents.
Parents are the major source of supply of alcohol to their children (between 34-40%). However the DrinkWise approach is to positively change people’s attitudes and behaviours over time by providing evidence-based information and advice.
The Survey, undertaken by Quantum Market Research, is based on their tracking of the DrinkWise ‘Kids and Alcohol Don’t Mix’ Campaign. 500 parents in metropolitan Australia were surveyed to assess attitudes and behaviour in regard to delaying the introduction of alcohol to their children.
- 84% of parents now agree that it is not okay to provide alcohol to their under 18 year old child
- 70% of parents agree drinking alcohol affects the development of a teenagers’ brain (up 6 points from 2009 benchmark)
- 62% of parents have spoken about and agreed on a strategy for dealing with their child’s request to commence drinking, and
- 52% disagree strongly that it is OK to give your child under 18 years of age an occasional glass of alcohol (up 7 points from 2009 benchmark.
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