Latest Initiative In Ongoing Community Education & Awareness Campaign
As part of its ongoing community education activities, DrinkWise Australia, working in collaboration with its producer members who represent 80% (by volume) of the alcohol sold in Australia, today launched new consumer information messages that will appear on the labels of alcohol products in Australia.
Four messages will be available to adopt and integrate with alcohol product labelling.
The core message encourages consumers to ‘Get the Facts’ from the DrinkWise website (www.drinkwise.org.au) which provides evidence based information on alcohol to help people make informed choices when drinking
This core message can be used alone on labels or in tandem with three other messages:
- Kids and Alcohol Don’t Mix
- Is Your Drinking Harming Yourself or Others?
- It is Safest Not to Drink While Pregnant (an alternative to text is provided via a pictogram)
Consumers will start to see these important messages on underage or excessive drinking, or drinking while pregnant, as they roll out across products nationally.
Access the media release below.
MEDIA RELEASE(PDF File – 211k)
RUSSIAN MEDIA RELEASE(PDF File – 294k)
ARABIC MEDIA RELEASE (PDF File – 376k)
CHINESE MEDIA RELEASE(PDF File – 402k)
GREEK MEDIA RELEASE(PDF File – 286k)
VIETNAMESE MEDIA RELEASE(PDF File – 297k)