Attitudes to Alcohol: Creating Cultural Change in Australia

Published: 13-4-2012

Description: DrinkWise Ambassadors Mike McKay, Dr Andrew Rochford, Rob de Castella, Liz Ellis and Susie ONeill share their thoughts and concerns about the drinking culture in Australia and attitudes to alcohol, including binge drinking and peer pressure amongst teenagers. For some binge drinking has become routine and many see drinking alcohol to get drunk as not only acceptable, but expected. Alcohol misuse is dangerous and increases a person's risk of injury or harm. Is it possible to change the national drinking culture? Generational change is the key to a healthier future for Australian society. Research shows that parents are their children's' most influential role models.