"Kids Absorb Your Drinking"- TV Commercial DrinkWise Australia

Published: 13-4-2012

Description: The "Kids Absorb Your Drinking" ad campaign shows how parent's attitudes and actions around alcohol, especially in a social setting such as the "Great Aussie backyard BBQ" can strongly influence their children- and potentially influence the decisions they make towards alcohol in the future. Research shows that alcohol can damage the developing teenage brain and that delaying the introduction of alcohol is the best choice for your kids. "Get the Facts" at http://drinkwise.org.au DrinkWise Australia aims to create a safer and more responsible drinking culture in Australia. Our national education campaigns are supported by a variety of community engagement programs across Australia.