Established in 2005 by the alcohol industry, DrinkWise Australia is an independent, not-for-profit organisation. Our primary focus is to help bring about a healthier and safer drinking culture in Australia.
DrinkWise aims to:
- Promote a generational change in the way Australians consume alcohol.
- Increase the age that young Australians are introduced to alcohol; as evidence has shown that alcohol can impact the development of the adolescent brain.
To promote such significant behavioural changes, we develop and implement a range of national information and education campaigns. We also provide practical resources to help inform and support the community about alcohol use.
As an evidence-based organisation, DrinkWise relies on key independent research and clinical advice. The information supporting our campaigns and our website has been gathered from a range of authoritative studies and sources. These include consultations with experts in public health, neuroscience, epidemiology, and child and adolescent psychology.
We believe that a sustained, multi-faceted and inclusive approach is the way to bring about positive change. Our philosophy and organisation are founded by industry leaders and community partnerships. This includes a governing board of seven community and six industry representatives.
The structure of DrinkWise is unique as brings together the preventative health sector, community, industry, and government. The board is also supported by a small team who provide their own knowledge and expertise (from public health, education, government, business and the media) to DrinkWise Australia.
We appreciate the voluntary contributions from the following companies, which enable us to continue our good work:
Accolade Wines Australia Ltd
Bacardi Lion Pty Ltd
Beam Global Australia Pty Ltd
Brown-Forman Australia Pty Ltd
Coles Group Ltd
Coopers Brewery Ltd
Diageo Australia Ltd
Carlton United Breweries
Lion (Lion-Beer, Spirits & Wine Pty Ltd)
Moet Hennessy Australia Pty Ltd
Premium Wine Brands Pty Ltd
Suntory Australia Pty Ltd
Treasury Wine Estates Ltd
In 2006 the Howard Government contributed $5 million over 4 years. And in 2012 the Gillard Government contributed $600,000 for point-of-sale educational material that promoted the message ‘It is safest not to drink while pregnant’. All funding is greatly appreciated.